You are on the shortlist before the buyer visits anyone
When the answer names three suppliers, those three get the enquiry. Being cited puts you in the conversation at the moment the shortlist is made.
Services / AEO
AEO: be the supplier named in the answer.
Answer engine optimisation. More buyers now ask a question and read one answer instead of ten links. We make your products the ones that answer cites.
Track where you are cited, engine by engine.
We check a set of real buyer questions every week. Compare the start of a programme with month six, and select an engine to see which questions name you.
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What you get.
Question research
The real questions buyers put to answer engines about your products and their applications.
Answer-first pages
Each page opens with a clear, complete answer, followed by the detail that supports it.
Structured data
Product, question and organisation markup, so engines read your facts instead of guessing them.
Original, sourced research
Pages with data and references that other sites link to, and answer engines draw on.
Authority beyond your site
Coverage and mentions in the publications and communities that answer engines trust.
Citation tracking
Regular checks of which questions cite you, which cite a competitor, and what changed.
What makes a page worth citing.
Answer engines quote pages that are clear, structured and backed by sources. Most product pages are none of those. Add each improvement to this example page and see how its readiness changes.
- The answer comes first, in plain language
- Facts are structured so they can be lifted accurately
- Every claim can be traced to a datasheet or a standard
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What it changes for your business.
Your products are described accurately
Engines that read clear, structured facts from your own pages are far less likely to describe your products wrongly.
Search rankings benefit too
The clarity and structure that answer engines reward are the same qualities conventional search rewards.
An early lead that is hard to take back
Many industrial suppliers have not started. The sources engines learn to trust now are the ones they keep returning to.
Why Curated Method.
AEO is new, but it rests on things we have done for years: accurate technical content, sound structure and evidence.
Over 15 years' experience
More than fifteen years in search for technical businesses. AEO is the next step in work we already know well.
We understand industrial products
Answer engines reward accuracy. We can read a datasheet and get the specification right.
We build our own tools
Our research, content and tracking run on platforms we built, so the method is consistent and the reporting is ours to shape.
Evidence every month
You see which questions cite you and which do not. No vague claims about visibility.
Questions we are asked.
What is an answer engine?
A tool that replies to a question with a written answer instead of a list of links. ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews are the ones most buyers use.
Does AEO replace SEO?
No. They share the same foundations, and answer engines often draw on pages that already rank well. We usually run them together. Read about SEO.
Can you guarantee we will be cited?
No. Nobody controls what an answer engine says. We make your pages the clearest and best-sourced answer available, track the results each week and adjust.
How do you measure it?
We agree a set of buyer questions with you, check them across the main engines and report which answers cite you, which cite a competitor and what changed.